Story 6 of 26 - Sep 19, 2024 - US

Rivian: Redefining the pickup category

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Transport

By The Climate Pledge

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Rivian is a pioneering electric vehicle company. Known for being the first to offer a consumer electric pickup truck, Rivian is dedicated to sustainability and innovation.

"For Rivian, it's essential that we evaluate our carbon footprint at all stages of vehicle development. We want to ensure that we are looking at how we're procuring our renewable energy as we work toward our vision for a 24/7 carbon-free grid"

Anisa Kamadoli Costa

Chief Sustainability Officer, Rivian

By the numbers:

- 100%:
the percentage of renewable energy that powers Rivian charging networks

- 2.8 megawatts: how much energy will be produced by Rivian’s wind turbine at their Normal manufacturing facility
 

In the ever-evolving landscape of electric vehicles, Rivian Automotive stands out as a truly purpose-driven innovator helping to build a more sustainable automotive industry. The company has chosen to focus on some of the largest, fastest growing vehicle segments to accelerate the transition to electrification, beginning in the U.S. with the truck, large SUV, and commercial van markets, including its flagship R1 product line. Rivian’s midsize R2 platform will usher in a range of more affordably priced vehicles in the SUV and crossover segments.

Rivian’s R1T, the world’s first fully electric pickup truck

In 2021, Rivian made history with the launch of the R1T, the world's first fully electric pickup truck available to consumers. This milestone wasn't just about producing another EV but redefining what an electric vehicle could be.  Designed for adventure, the R1T delivers exhilarating performance while maintaining the practicality of a traditional pickup. It offers a range of over 300 miles on a single charge, and the ability to accelerate from 0 to 60 mph in about three seconds. The R1T is also equipped with all-wheel drive, adjustable air suspension, and high ground clearance, making it ideal for all terrains. 

Following the success of the R1T, Rivian expanded its vehicle lineup with the introduction of the R1S, an all-electric SUV. This year, Rivian introduced a new line of midsize platform vehicles: R2, R3, and R3X. These vehicles offer category-defining technology at a more accessible price while minimizing their carbon footprints.

The company has integrated eco-friendly practices throughout its operations. To achieve its goal of 100% renewable energy on an annual basis by 2030 at its manufacturing facility in Normal, Illinois, Rivian utilizes a range of renewable energy sources, including on-site solar and wind power. All vehicles incorporate sustainable materials like recycled fabrics and natural fibers, reflecting Rivian's commitment to reducing the environmental impact of its products.

The company has published lifecycle assessments for each of its products to empower customers and identify opportunities for further emissions reductions.