Creating clean and sustainable beauty isn’t only about personal health—it’s also about environmental sustainability. That’s why in 2019 I launched Saie, a clean beauty brand with a people-and-planet mission to create positive change, after struggling to find high-quality makeup that didn’t harm my skin, body, or the planet. As a brand that benefits from the planet’s resources, we have a duty to take action, which is why we signed The Climate Pledge in October 2024.
Fighting for the planet has been central to Saie’s ethos from the start. A month before signing The Climate Pledge, we launched The Saie Climate Initiative, a longstanding dream of mine to transform our responsible practices into direct climate action. The first pillar of this initiative is reaching net-zero carbon emissions across all scopes by 2039. Signing The Climate Pledge and leading its beauty charter was a natural next step—not only because we are already working toward this goal, but also because we don’t want to, nor can we, achieve it alone. We’re joining leaders across 60 industries to drive science-based climate commitments as the standard for every brand you support.
Achieving net-zero carbon emissions within 15 years is ambitious. But as I’ve learned from building a company in an unregulated industry, big goals require bold action. Climate scientists have long warned us that staying below 1.5°C of global warming is critical to avoiding the worst effects of climate change. To meet this goal, global CO₂ emissions must be reduced by nearly half by 2030 and reach net-zero by 2050. We believe beauty must move faster.
Fighting for the planet has been central to Saie’s ethos from the start. A month before signing The Climate Pledge, we launched The Saie Climate Initiative, a longstanding dream of mine to transform our responsible practices into direct climate action. The first pillar of this initiative is reaching net-zero carbon emissions across all scopes by 2039. Signing The Climate Pledge and leading its beauty charter was a natural next step—not only because we are already working toward this goal, but also because we don’t want to, nor can we, achieve it alone. We’re joining leaders across 60 industries to drive science-based climate commitments as the standard for every brand you support.
Achieving net-zero carbon emissions within 15 years is ambitious. But as I’ve learned from building a company in an unregulated industry, big goals require bold action. Climate scientists have long warned us that staying below 1.5°C of global warming is critical to avoiding the worst effects of climate change. To meet this goal, global CO₂ emissions must be reduced by nearly half by 2030 and reach net-zero by 2050. We believe beauty must move faster.
