Why We Signed

The Why We Signed essay series is penned straight from the desk of leading executives at Impossible Foods, Concentric, and Ripple—among others. This growing collection of guest-authored posts lets Pledge signatories vocalize and publicize their motivations for accelerating the path to net-zero carbon emissions. For some, climate action is inextricably linked to existing organizational missions. For others, it involves embracing the unknown and setting an example for competitors to follow. Regardless of each company’s reasons for stepping up, this series celebrates leaving old ways of operating behind.